'Nudging' doctors to prescribe cholesterol-lowering statins triples prescription rates

(University of Pennsylvania School of Medicine) Pairing an online patient dashboard with 'nudges' to doctors tripled statin prescribing rates in a clinical trial led by Penn Medicine researchers. The study used two nudges, active choice framing to prompt physicians to make a decision on prescriptions, and peer comparison feedback which provided physicians with information on their performance relative to other physicians.